Market research
Before opening a new location, launching a product or entering a new city, it pays to know whether there is demand, who the customer is and what competitors charge.
What we do
We estimate the size of demand with public and industry data, outline the profile of the customer the company wants to serve and identify who the competitors are and what prices they charge. The result is an objective view of the room there is to grow.
What you get
- Demand estimate for the region or segment of interest.
- Target customer profile: who buys, how much and why.
- Competitor map with the price range charged.
Who it is for
Companies planning to expand, launch something new or that need a market basis for a business plan, a credit application or a grant call.
How it works
- Defining the question: We agree on what the research needs to answer: opening a location, launching a product, entering a city.
- Data collection: We gather public and industry data, such as IBGE (Brazil's statistics bureau) and trade associations, and map the competition.
- Analysis: We estimate demand, outline the customer profile and compare prices and positioning.
- Report and conversation: We deliver an objective report and discuss with you what the numbers indicate.
Based in Maceió, serving clients remotely
Farol is based in Maceió, Alagoas, Brazil, and serves companies across the country. We know the markets of Alagoas and Northeast Brazil closely, but the research can cover any city or region, using public data and remote surveys.
Market research is often the basis for a feasibility study and for proposals to grant calls.
Frequently asked questions
Do you interview customers?
When the project calls for it, yes. In most cases, however, well-analyzed public and industry data already answer the question with a good degree of confidence and at a lower cost.
Can the research be used to apply for credit or a grant call?
Yes. We organize the information in the format that banks, investors and evaluation panels usually require, with sources cited.
What if the market is very small or new?
Even without ready-made data, it is possible to estimate demand from similar markets and indirect indicators. We make it clear in the report which numbers are estimates and on what assumptions.