The clarity to make
better business decisions.
Know where your business makes and loses money, what to charge, and whether an investment will pay off, with numbers you can check for yourself.
A bank balance is not profit. Our job is to show where it comes from, where it goes, and how much is left of every dollar that passes through your business.
We're an economics and finance consultancy based in Maceió, Brazil, working with clients remotely.
We put your management P&L, cash flow and pricing in order, using our own method and reports that business owners actually understand and use to make decisions.
About FarolWhat we do
- 01FREE
Financial check-up
Where is your business making and losing money? Management P&L, margins, cash and debt in a single snapshot.
Learn more - 02
Market research
Is there room to grow? Size of demand, customer profile and the prices your competitors charge.
Learn more - 03
Pricing analysis
Do your prices cover all your costs? Cost per item, markup and contribution margin by product.
Learn more - 04
Economic and financial feasibility
Is the investment worth it? Cash flow projection, NPV, IRR and payback period before you commit the money.
Learn more - 05
Structuring for innovation grants
How do you fund innovation without draining your cash? Grant calls, work plan and budget.
Learn more - 06
Grant reporting
Approved funding comes with strings attached: financial reports and formal correspondence that reduce the risk of disallowed expenses.
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A steady light
in uncertain waters.
Method, data and transparency behind every number in your business.
From diagnosis
to decision
- 01
Free check-up
We gather your revenue, costs, debt and cash, and pinpoint the bottleneck.
- 02
Getting the numbers in order
We build your company's management P&L and cash flow statement.
- 03
Analysis and validation
We work out margins, prices and scenarios, and validate everything with you.
- 04
Action plan
You get clear priorities and KPIs to track month after month.
Analyses and technical notes
- Pricing
Markup or contribution margin: which one to use when setting prices
- Management
Management P&L: what to check every month before making decisions
- Cash flow
Profit is not cash: why profitable companies run out of money
- Funding
How to read a grant call before writing the proposal
- Grant reporting
Common causes of disallowed expenses in grant reporting
- Market
Addressable market: why TAM alone won't convince the panel
Built to help
you grow
Farol was founded in Maceió to give owners of micro and small businesses the kind of analysis big corporations take for granted: numbers that are organized, double-checked and explained in plain language.
We know first-hand what it takes to run a business in Brazil, and our goal is to turn your numbers into sounder decisions. We want you to know where you make and lose money, what you should charge, and whether an investment is worth it before you put money into it. That way, growth becomes a plan, not a gamble.
We work with technology, e-commerce, retail, services and other businesses, all remotely, with the same care and attention as if we were in the office next door.
Ready to take a look at your numbers?
The financial check-up is free. We reply within 2 business days.
Get my free check-up